Many organizations approach social media from a platform-first perspective. That is, they jump on a social network first and develop their strategy later. As a result, they often find themselves in a situation where they have multiple accounts on various networks; no policies, processes, or content strategy in place; and no actionable goals.
In order to develop an integrated social media and digital strategy, organizations should start by conducting a social media audit of their platforms and benchmark that against competitors and industry best practices.
Begin by listening to the conversations your customers, suppliers, competitors, employees, and other stakeholders are having. Get a handle on the landscape and your place in it by developing a SWOT, and examining your strengths, weaknesses, opportunities, and threats. Then analyze the results and look for trends, insights, challenges, and opportunities.
From there, you can develop a strategic roadmap with actionable recommendations designed to help achieve your social and digital communication and engagement goals.
As the first step in a social media audit, here are some questions your organization should consider:
Each audit requires a customized approach based on an organization’s needs and objectives. That said, there are several steps and actions that are common to each.
Presentation of plan
An audit of your social media accounts helps you understand what’s happening on each network. You’ll be able to spot at a glance:
There are many online & offline agencies that can help you with it, like PVA INDIA